New Ubin Seafood’s beginnings can be traced back to the island of Pulau Ubin itself, where a humble home served up kampong-style seafood to all who visited Ubin’s North shore, developing a reputation for serving fresh, authentic and delicious seafood in an laid-back and relaxing environment.
With acquisition of Pulau Ubin by the Singapore government in 1992, New Ubin Seafood moved to the mainland, where we have been situated in several locations over the years (the most well known of which were the coffee shop at Commonwealth, Keppel Marina, Punggol Marina and finally the outlet at the junction of 6th Avenue / Bukit Timah Road), and Sin Ming Industrial Estate.
The cze char kitchen can now be found nestled in the heartland of 63 Hillview Avenue, Level 6, Singapore 669569. We also set up a restaurant in the heart of the city in the iconic CHIJMES estate.
At each outlet, we continue our tradition of serving our customers sumptuous and authentic Singaporean cuisine in a casual, family-friendly environment.
Over the years, our culinary identity has developed and matured. Apart from the freshest seafood and traditional cze char fare, we are proud to present our own interpretation of other foods- a truly Singaporean-take on American, French, Italian and Indian cuisine. As such, our signature dishes include US Black Angus Rib-Eye Beef Steak, Garlic Baked Crab, Smoked Pork Fried Rice and more… We were motivated to do this because it’s what we, the people behind New Ubin Seafood, love – and we know you will too.
We look forward to welcoming you soon, and promise that it will be an unforgettable experience.